In order to ensure your site is always working flawlessly, you should make website improvements a priority. Once a month, I recommend that you perform a series of tests on your website to check that it’s performing as well as it could be – and making the necessary changes to improve it! Having a website free from errors is one of the best ways to look professional in the eyes of new clients. Here’s a list of 4 tools for improving your website:
On this website you submit your URL and within a few hours you get a free 5 minute video of someone using your website for the first time. This is a great way to see if your website is easy to navigate or to see if anything is unclear. As a business owner, it’s sometimes hard to put yourself in the minds of your customers – but this tool does just that!
This website tests the speed of your website and gives you a grade based on your website performance – all for free. The first time I used this tool to test one of my websites the results were horrific! But once I read the report and made the necessary changes (mostly changing images sizes and added a CDN service), my website speed improved and so did my SEO. You may not think that website speed is important, but Google gives priority to fast websites in search results.
This free website scans your website and lets you know if any of the links are broken. Maybe you linked to another blogger in an article and now their website is no longer active, or maybe you linked to a product and it’s no longer available. This is a great way to clean up broken links. Just like page speed, a website that’s free from broken links will perform better in Google search results!
CrazyEgg is a heat mapping website that shows you where your visitors are clicking on your website. This website can be extremely valuable because it helps you decide where to place important things on your website, such as advertisements or a newsletter sign up. Just because the placement of your sign up form worked 6 months ago, does not mean it’s still performing well – Crazy Egg is the best way to track this information. This is the only website on this list that isn’t free, but you can sign up for a free trial version to gather valuable information – just make sure you set a calendar reminder to cancel your account before they start charging you if you aren’t prepared to pay for the service.
And there you have it – 4 Tools for improving your website! Head over to my Facebook page and let me know if you have any other tools that you like to use.