By now you probably know the importance of blogging, and the SEO benefits it has on your website. But if you’re anything like me, you sometimes struggle to come up with blog post ideas! That’s why I’m listing out 12 different blog post ideas to help you come up with content faster and easier. Bookmark this list, and keep it handy so that you can overcome writer’s block with ease!

Round-up of your favourite websites, resources or tools

This option works for absolutely any industry! Create a helpful, information blog post by listing out all of your favourite resources. Tools, services, websites, blogs, etc. can all be useful to your readers.

Option A vs. Option B

A comparison article of two different products or services can help your readers decide on a purchase. You can also use this format to compare two of your products or services.

A review

Hotel reviews, product reviews, online course reviews…. sharing your consumer feedback is a great way to inform your readers about relevant offers.

A tutorial or guide

A step-by-step guide is a great way to earn your reader’s trust, because it proves you’re an industry expert.

A photo journal

Short on words? That’s okay! Try creating a photo journal instead. A photo-based blog post is a great way to re-cap your experience at a recent conference, vacation or event.

Interview

Leave the writing to someone else by interviewing a notable person in your industry, a colleague or a customer.

A “Day in The Life” post

Take your readers behind the scenes, and showcase exactly what a day in your life is like!

Host/ announce a giveaway or contest

Treat your audience to a giveaway, by using a blog post to announce a contest.

Meet _____

Introduce yourself (or profile a member of your staff) in a blog post. This is a great way to add a ‘human aspect’ to your brand and website.

Profile how someone has creatively used your product/ service

Shay Cochrane had an awesome blog series, where she showcased a client who had taken a handful of her stock photos and re-purposed them across her entire website and social media accounts.

How to do ___ in _____

Teach your readers how to do something in a certain amount of time. For example… “how to write a blog post in 30 minutes“.

How to _____ without _____

Teach your readers how to do something, without something negative that’s normally associated with it. For example… “how to cook bacon without the mess“.

Need more ideas? My friend Julie Boyer recently shared a website with me called “Answer The Public”. You type in a keyword, and it gives you a long list of questions people have been asking about that topic. For example, if you own a bakery you might want to type in “cupcakes”. After browsing through the results, you can use a question like “what cupcakes go best with chocolate frosting?” as inspiration for a post about selecting the best flavour combination. This strategy is genius because it ensures you’re writing about stuff that people are actually searching!